About Marketing
Thomas Smith, a Nineteenth Century London businessman, offered the following advice to advertisers in 1885. It is still applicable today.
1. The First Time people look at any given as, they dont even see it
2. The Second Time, they dont notice it.
3. The Third Time they are aware that it is there,
4. The Fourth Time, they have a feeling they have seen it somewhere before.
5. The Fifth Time, they actually read the ad.
6. The Sixth Time, they thumb their nose at it.
7. The Seventh Time, they start to get a little irritated with it.
8. The Eighth Time, they start to think, Heres that confounded ad again.
9. The Ninth Time, they start to wonder if they may be missing out on something.
10. The Tenth Time, they ask their friends and neighbors if theyve tried it.
11. The Eleventh Time, they wonder how the company is paying for all those ads.
12. The Twelfth Time, they start to think it must be a good product.
13. The Thirteenth Time, they start to feel the product has value.
14. The Fourteenth Time, they start to remember wanting a product exactly like this for a long time.
15. The Fifteenth Time, they start to yearn for it because they cant afford to buy it.
16. The Sixteenth Time, they accept the fact that they will buy it some time in the future.
17. The Seventeenth Time, they make a note to buy the product.
18. The Eighteenth Time, they curse their poverty for not allowing them to buy this product.
19. The Nineteenth Time, they count their money very carefully.
20. The Twentieth Time the prospect sees the ad; they buy what it is offering.
Simply put, if your ad campaigns are not showing a result after a few months. Don't Panic. There is a process taking place that will pay off!
2. The Second Time, they dont notice it.
3. The Third Time they are aware that it is there,
4. The Fourth Time, they have a feeling they have seen it somewhere before.
5. The Fifth Time, they actually read the ad.
6. The Sixth Time, they thumb their nose at it.
7. The Seventh Time, they start to get a little irritated with it.
8. The Eighth Time, they start to think, Heres that confounded ad again.
9. The Ninth Time, they start to wonder if they may be missing out on something.
10. The Tenth Time, they ask their friends and neighbors if theyve tried it.
11. The Eleventh Time, they wonder how the company is paying for all those ads.
12. The Twelfth Time, they start to think it must be a good product.
13. The Thirteenth Time, they start to feel the product has value.
14. The Fourteenth Time, they start to remember wanting a product exactly like this for a long time.
15. The Fifteenth Time, they start to yearn for it because they cant afford to buy it.
16. The Sixteenth Time, they accept the fact that they will buy it some time in the future.
17. The Seventeenth Time, they make a note to buy the product.
18. The Eighteenth Time, they curse their poverty for not allowing them to buy this product.
19. The Nineteenth Time, they count their money very carefully.
20. The Twentieth Time the prospect sees the ad; they buy what it is offering.
Simply put, if your ad campaigns are not showing a result after a few months. Don't Panic. There is a process taking place that will pay off!
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