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Internet Marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but it includes management of digital customer data and electronic customer relationship management (ECRM) systems.
Internet marketing ties together creative and technical aspects of Internet, including: design, development, advertisement, and sales.
• Search Engine Optimization: Someone involved in search engine optimization is focused on building out websites in such a way to be understood by search engines (and by people). A search engine optimization expert is usually focused on changing URL structure, optimizing title tags, and making code tweaks to a website to make sure the search engines find the site and the pages contained therein.
• Link Building: Part of a Search Engine Marketing strategy includes the process of building relevant links to your website. This often includes submissions to directories and contacting webmasters of related websites.
• Affiliate Marketing: Affiliates are individuals who market a particular product or service and who get paid commissions by a merchant when they make the sale.
• Pay Per Click Marketing: PPC is another search engine marketing strategy that utilizes contextual advertising; based on a search query or the content of a web page, ads will appear. PPC requires understanding of keywords, having appropriate landing pages, and other factors.
• Social Media Marketing: In social media marketing, you are tasked with leveraging the social space through its media to market your products.
• Email Marketing: Email Marketing relates to the promotion of products and services through e-mail.
• Content Marketing: Content Marketing refers to writing relevant articles on your site (or having good site copy) that can bring awareness to your website property.
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